| Title | National Parks of Ukraine: Encoded Identity |
| Brief | There are 86 national parks in Ukraine. Different flora, fauna, landscapes and water features make each one unique. How to give them a cohesive identity while also setting them apart? A single logo wouldn’t be enough. Instead, a different version was created for each park, using elements that represent its most prominent natural features…and united by a graphic look that all Ukrainians could relate to: traditional embroidery. |
| Agency | Saatchi & Saatchi Ukraine |
| Campaign | National Parks of Ukraine: Encoded Identity |
| Advertiser | Terra Incognita |
| Brand | Terra Incognita Ukrainian adventure and ecotourism association |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Packaging, Branding & Design |
| Creative Director | K...a Sc.....er Subscribers Only |
| Copywriter | P...ip H...a Subscribers Only |
| Art Director | A...ey Te.....nyk Subscribers Only |
| Account Director | A...a Or.....aya Subscribers Only |
| Designer | K...ia B...ur Subscribers Only |