Rebecca Weis
Advertiser's Supervisor at Gesicht Zeigen! An association encouraging people to stand against racism in Germany
Frankfurt am Main, Germany
TitleAdolf's Online Strategy
BriefRight-wing populists are using social networks to attract followers. The small anti-racism organisation “Gesicht Zeigen!” wanted to fight back against this propaganda. To show the danger of social media in the wrong hands, the group let Adolf Hitler himself explain his online strategy through a reworked version of the Nazi propaganda film “Triumph des Willens”. In the edited version, Hitler describes how he intends to attract and mobilise new followers. The controversial film generated huge buzz and directed viewers to gesichtzeigen.de.
Agency
Campaign Hitler's Hashtag
Advertiser Gesicht Zeigen!
Brand Gesicht Zeigen!

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Chief Creative Officer S....an V...l Subscribers Only
Managing Director Creative ..m St....ne Subscribers Only
Copywriter H...y A....ll Subscribers Only
Copywriter A..e R...l Subscribers Only
Art Director P....pp Be....ch Subscribers Only
Art Director S....an We......lle Subscribers Only
Account Management ..x B....er Subscribers Only
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Film Director L..i Ri......ahl Subscribers Only
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Advertiser's Supervisor S...ia Op.....nn Subscribers Only
Advertiser's Supervisor R....ca W..s Subscribers Only

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