Title Edible Chopsticks
Brief Disposable chopsticks endanger our health (as they're whitened with chemicals), and nature (due to deforestation). And for what? A single use of 25 minutes on average, before being thrown away. So why are people still using them? Because there is no alternative, obviously. In fact there is. Introducing Edible Chopsticks: chopsticks you can actually eat.
Agency
FRED & FARID Shanghai
Campaign
Edible Chopsticks
Advertiser
Alibaba
Brand
Eleme
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Posted August 2018
Business Sector Subscribers Only
Story Subscribers Only
Media Type
Case Study
Length 121 seconds
Chief Creative Officer
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Chief Creative Officers
Fred & Farid
Executive Creative Director/Agency Supervisor
Feng Huang
Creative Director/Copywriter/Art director
Adrien Goris
Copywriter
Marie Dutech
Copywriter
Léo Michel
Copywriter
Mentos Feng
Copywriter
Di Ye
Art Director
Uty Chen
Art Director
Antoine Robin
Art Director
Chen Xi
Brand Supervisor
Songqian Wu
Brand Supervisor
Yijun Wang
Brand Supervisor
He Li
Agency Supervisor
Qiongyou Zhang
Agency Supervisor
Blair Wang
Agency Producer
Charles Renard
Agency Producer
Zhejun Li
Production Team
Leo Liu
Production Team
Vincent Arassus
Brand Strategist
Steven Ma
Brand Strategist
Wang Cai Wei
Entrant Company
FF SHANGHAI
Idea Creation
FF SHANGHAI
Production
FF SHANGHAI
PR
FF SHANGHAI
Media Placement
FF SHANGHAI
Additional Company
ELEME