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| Title | Women Rewrite Women |
| Brief | #WomenRewriteWomen was a campaign by El Tiempo, the biggest newspaper in Colombia. In order to show that gender discrimination is still present, even in the news, women were urged to change the story. On International Women's Day, female journalists were invited to choose a sexist headline from any source and rewrite it from their own point of view. Later, a special edition of the newspaper was dedicated entirely to women, while the rewritten headlines became print ads. For International Women's Day, female journalists rewrote sexist headlines and the results were turned into print ads. #WomenRewriteWomen was a campaign by El Tiempo, the biggest newspaper in Colombia, which also ran a special edition dedicated to women. |
| Agency | MullenLowe Group Colombia |
| Campaign | Women Rewrite Women |
| Advertiser | El Tiempo |
| Brand | El Tiempo Newspaper |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Creative Director | J..n P...o Ma.....do Subscribers Only |
| Creative Director | C...lo J....nez Subscribers Only |
| Copywriter | J..n P...o Ma.....do Subscribers Only |
| Art Director | M...o M....za Subscribers Only |
| Art Director | V...or Ro.....ez Subscribers Only |
| Art Director | C...lo J....nez Subscribers Only |
| Production Company | Ma....na F...s Subscribers Only |
| Director | M...el H....ra Subscribers Only |
| Agency Producer | Jo....an B....var Subscribers Only |
| Chairman | Fr.....co S...er Subscribers Only |
| Chief Creative Officer | C...os A...és Ro.....uez Subscribers Only |
| Chief Operating Officer (COO) | Ju.....blo G...ía Subscribers Only |
| Animation/3D | Y...on B...a Subscribers Only |
| Tech Developers | J...n Lu....us Subscribers Only |
| Development | A...es P...ón Subscribers Only |
| Development | E..c E..a Subscribers Only |
| Development | J...s Pe....ca Subscribers Only |
| Development | J...my L...is Subscribers Only |
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Women Rewrite Women 3
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Women Rewrite Women 2
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