| Title | Cutcakes – Generations |
| Agency | TBWA\Switzerland AG |
| Campaign | Cutcakes |
| Advertiser | Terre des femmes |
| Brand | Terre des femmes |
| Date of First Broadcast/Publication | 2023 / 5 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Often FGM is being seen as an integral part of the festivities around a girl becoming a woman. In middle Europe, parties usually feature a cake that makes the event a festivity. Victims of FGM have no reason to celebrate. And not every ritual is a celebration. To raise awareness for the cause, we launched a campaign for social media and print on the international day of genital autonomy: CUTCAKES. It features flashy imagery of vulva cupcakes, visualizing data around FGM.The almost happy campaign imagery paired with devastating messages and data visualization polarized amongst the audience and by doing so, educated them. |
| Media Type | |
| Chief Creative Officer | Manuel Wenzel |
| Creative Director | Angelo Sciullo |
| Art Director | Katharina Binder |
| Producer | Fabrice Studer |
| Public Relations | Lisa Kaiser |
| Copywriter | Sarah Rüegger |
| Group Account Director | Jasmine Pierce |
| Photographer | Sven Germann |
| Retoucher | Noemi Rubera |
More Work
SEE ALLCutcakes
- BRAND:
- Terre des femmes
- AGENCY:
- TBWA\Switzerland AG
Cutcakes (Film)
- BRAND:
- Terre des femmes
- AGENCY:
- TBWA\Switzerland AG
Cutcakes – Birthday
- BRAND:
- Terre des femmes
- AGENCY:
- TBWA\Switzerland AG
Cutcakes – Deaths
- BRAND:
- Terre des femmes
- AGENCY:
- TBWA\Switzerland AG
Porsche Taycan - Tesla Targeting
- BRAND:
- Porsche
- AGENCY:
- TBWA\Switzerland AG
Smile-Soap
- BRAND:
- SBB
- AGENCY:
- TBWA\Switzerland AG