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Lidl - "The cheapest christmas ad"
- Brand: Lidl
- Country: Germany
- Advertiser: Lidl
| Title | The cheapest christmas ad |
| Brief | German discount store Lidl offers all the things you need for a beautiful Christmas, but at a much cheaper price than at competing supermarket chains. To demonstrate this, the big-budget Christmas spot of Lidl's biggest rival Edeka was reshot as cheaply as possible and released only seven days after the original. Like the images, the a cappella soundtrack is both inexpensive yet oddly beautiful. |
| Agency | Proximity Worldwide Germany |
| Campaign | The Cheapest Christmas |
| Advertiser | Lidl |
| Brand | Lidl |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Creative Director | D...d M....ng Subscribers Only |
| Creative Director | N....as L...e Subscribers Only |
| Copywriter | N..o B....nn Subscribers Only |
| Art Director | S....ey ..i Subscribers Only |
| Production Company | F....da .V G..H Subscribers Only |
| Director | J...in I...i Subscribers Only |
| Director | Se.....an G...ge Subscribers Only |
| Director | F...an Li......ier Subscribers Only |
| Production Company Producer | ..m S....en Subscribers Only |
| Production Company Producer | Ch....in Sc.....er Subscribers Only |
| Production Company Producer | P...al Bi....nn Subscribers Only |
| Production Company Producer | Ka.....na K�....cht Subscribers Only |
| Agency Producer | S...e R...ow Subscribers Only |
| Chief Creative Officer | Wo....ng Sc.....er Subscribers Only |
| Creative Managing Director | T...as G...m Subscribers Only |
| Executive Creative Director | M....el Sc.....ner Subscribers Only |
| Chief Production Officer | S....en G...is Subscribers Only |
| Post Production | G..d G..s Ent.......ent G..H Subscribers Only |
| Sound Production | ..t . M....ne B...in Subscribers Only |
| Director of Photography (DOP) | A..x B...m Subscribers Only |
| Director of Photography (DOP) | J...ni Z...a Subscribers Only |
| Editor | R..é K...l Subscribers Only |
| Production Company | F....da R....me ..d F....da .V G..H Subscribers Only |
| Production Company | F....da R....me ..d F....da .V G..H Subscribers Only |
| Director | J...in I...i Subscribers Only |
| Director | Se.....an G...ge Subscribers Only |
| Director | F...an Li......ier Subscribers Only |
| Production Company Producer | ..m S....en Subscribers Only |
| Production Company Producer | Ch....in Sc.....er Subscribers Only |
| Production Company Producer | P...al Bi....nn Subscribers Only |
| Production Company Producer | Ka.....na K�....cht Subscribers Only |
| Post Production | G..d G..s Ent.......ent G..H Subscribers Only |
| Audio Production House | ..t . M....ne B...in Subscribers Only |
| Sound | ..t . M....ne B...in Subscribers Only |
| Director of Photography (DOP) | A..x B...m Subscribers Only |
| Director of Photography (DOP) | J...ni Z...a Subscribers Only |
