| Title | YuMi & Bocelli |
| Brief | This campaign set out to challenge the belief that humans and robots are incompatible. By placing the robot YuMi in the role of conductor at a live orchestral performance, this often feared technology was given a warmer side. Our greatest feats are those we achieve together, whether it's with our fellow human beings or with the technology that aids us. |
| Agency | House of Communication Zurich |
| Campaign | YuMi & Bocelli |
| Advertiser | ABB Asea Brown Boveri Ltd |
| Brand | ABB YuMi |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Graphic Designer | T...an Li....rd Subscribers Only |
| Art Director | D...s S....rz Subscribers Only |
| Copywriter | H...y C...ke Subscribers Only |
| Copywriter | ..n K...n Subscribers Only |
| Executive Creative Director | R..l S...at Subscribers Only |
| Creative Director | M....el K...e Subscribers Only |
| Creative Director | R..o C....nt Subscribers Only |
| Public Relations Agency | H...ng Sc.....ner Subscribers Only |
| Production Company Producer | E..X G..H Subscribers Only |
| Account Director | Na....ie Ki....er Subscribers Only |
| Account Manager | N....as G...n Subscribers Only |
| Client Chief Executive Officer | U...ch Sp......fer Subscribers Only |
| Client Group Senior Vice President | C...s S...er Subscribers Only |
| Client Head of Global Media | S....to ..s Subscribers Only |
| Client Group Vice President | A...lie P....au Subscribers Only |
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