Ben & Jerry's - "The Unbreakable Rainbow"

180heartbeats + JvM

180heartbeats + JvM Warszawa, Poland

Awards

22063

This ad is part of the ACT Responsible Collection

Brand: Ben & Jerry's
Country: Poland

Advertiser: Unilever, Love Does Not Exclude Association, Volunteers of Equality Foundation

Title	The Unbreakable Rainbow
Brief	A giant rainbow sculpture in Warsaw triggered such hate among opponents of LGTB rights that it was burned down and rebuilt seven times. Finally, Ben & Jerry's recreated it as a hologram that used only water and light, making the rainbow unbreakable. When homophobic vandals destroyed a giant rainbow sculpture in Warsaw - not once, but seven times - Ben & Jerry's stepped in to fund a holographic version constructed only of water and light. Thus, it was impossible to destroy, and became an unbreakable symbol of love and pride. When a giant rainbow sculpture in Warsaw was repeatedly destroyed by homophobic vandals, Ben & Jerry's stepped in to sponsor a very special new version. A hologram, made only of water and light and impossible to vandalise.
Agency	180heartbeats + JvM
Campaign	Unbreakable Rainbow
Advertiser	Unilever, Love Does Not Exclude Association, Volunteers of Equality Foundation
Brand	Ben & Jerry's
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Story (original language)	Subscribers Only
Media Type	Case Study
Executive Creative Director	M....�aj Sa....ki Subscribers Only
Creative Director	M...in W....er Subscribers Only
Art Director	P...o Do.....ez A....an Subscribers Only
Copywriter	M....sz G..a Subscribers Only
Designer	M...k K...ta Subscribers Only
Account Director	�...asz De.....ak Subscribers Only
Account Manager	Pa....ja Ro......ska Subscribers Only
Account Management	An....ka Pu.....ska Subscribers Only
Managing Director	M...in Ga....ki Subscribers Only
Managing Director	Ma.....na Ko.....ska Subscribers Only
Strategy/Planning	J...k K....ak Subscribers Only
PR Director	Ma.....na Ł....iuk Subscribers Only
Photographer	M...ał Mu....ki Subscribers Only
Digital Strategist	A..m Kr�......wski Subscribers Only
Event producer	�...asz De.....ak Subscribers Only
Community Manager	M...ał Ka.....iak Subscribers Only
PR manager	Al.....dra Ba....�ska Subscribers Only