Joana Ribeiro
Producer at Mola posta
TitleRaise the Finger
BriefWonther is a Portuguese jewelry brand. On International Women's Day 2023, Wonther invited everyone to show a finger to the gender inequality that still exists in the world of work, with a provocative web film manifesto that says “According to statistics, women at work take more initiative than men, have more initiative than men, are more resilient than men, are more courageous than men, but continue to earn less than men.”
Agency
Campaign Raise the Finger
Advertiser Wonther
Brand Wonther

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
Creative Director M....lo Lo....ço Subscribers Only
Creative Director P...O B...GA Subscribers Only
Copywriter M....lo Lo....ço Subscribers Only
Art Director P...O B...GA Subscribers Only
Production Company S..W ..F F...S Subscribers Only
Executive Production Director Ma.....da N..a Subscribers Only
Director of Photography (DOP) R....do Ma.....es Subscribers Only
Executive Producer Al.....re Mo.....gro Subscribers Only
Executive Producer T....IS MO.....GRO Subscribers Only
Producer F...pa .e A....da Subscribers Only
Producer Al.....re P...n Subscribers Only
Post Production M..A P..T Subscribers Only
Post-production Supervisor J...a R....ro Subscribers Only
Post-production Supervisor L....NO O...I Subscribers Only
Edition G....vo J..z Subscribers Only
Sound M..E Subscribers Only
Sound Producer V...or Mi....es Subscribers Only

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