| Title | RockSeeds (Film) |
| Brief | We've developed a method to convert seabed stones into "seeds" for cultivating kelp trees, bypassing their vulnerable early growth phase. Young kelp plants are so vulnerable they can’t start growing amid rising ocean temperatures until they reach a height of 12 centimeters. Our technique involves carving spaces in ocean rocks for kelp to securely develop in a protected environment before being strong enough to endure the ocean's conditions. This innovation has transformed thousands of rocks into nurturing homes for kelp, revitalizing ocean ecosystems. |
| Agency | Change, an FCB alliance |
| Campaign | Rockseeds |
| Advertiser | TBS |
| Brand | TBS |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| President | El.....th Bi.....az Subscribers Only |
| Chief Creative Officer | D...en G...l Subscribers Only |
| Chief Creative Officer | S..y B...ma Subscribers Only |
| Business Director | ..�a Be....ou Subscribers Only |
| Strategic Planner | Vi....re T....sé Subscribers Only |
| Chief Strategy Officer | T....ut F....li Subscribers Only |
| Art Director | O...ne Ba.....er Subscribers Only |
| Copywriter | C....es B....ud Subscribers Only |
| Project Manager | C...re T...in Subscribers Only |
| Production Company | Y...n C..t Subscribers Only |
| Digital Production | Jea.......éric P...ot Subscribers Only |
| Digital Production | P....ne T...er Subscribers Only |
| Associate Creative Director | P...er C...ys Subscribers Only |
| Associate Creative Director | R...ne Sc.....er Subscribers Only |
| Sound Producer | L....nt C....ni Subscribers Only |
| Sound Producer | Ph....pe M...ur Subscribers Only |
| Chief Executive Officer (CEO) | P....ck M....er Subscribers Only |
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