Colorist at Black Kite Studios

Cadbury - "Mum"

VCCP

VCCP Global

3732

Brand: Cadbury
Country: United Kingdom

Advertiser: Mondelez International

Title	Mum
Agency	VCCP
Campaign	There's a Lot to Take in
Advertiser	Mondelez International
Brand	Cadbury
Date of First Broadcast/Publication	2024 / 6
Business Sector	Chocolate, Bars, Candies, Chewing-Gum
Story	Cadbury, in collaboration with VCCP London has unveiled a new integrated campaign to introduce its latest indulgent creation, the Cadbury Dairy Milk &More bar. Cadbury Dairy Milk &More is innovative, with bigger chunks and more combinations of delicious flavours than ever before, available in two flavours, Cadbury Dairy Milk &More Nutty Praline Crisp and Cadbury Dairy Milk & More Caramel Nut Crunch. The idea behind the campaign is to celebrate the bar’s depth by showcasing the distracting power of the &More bar’s fillings, proudly celebrating that “there’s a lot to take in”. Central to the campaign is an out of home activation: a series of ’distracted’ ads. Within the poster, the eye-catching Dairy Milk &More bar grabs the attention of ‘neighbouring’ ads, the people featured within each can’t help but stare. As part of the activation, Cadbury has involved real independent businesses for the surrounding ‘distracted’ ads, providing each with a valuable spotlight and complimentary advertising. Each ad features genuine individuals closely affiliated with these businesses. This initiative, as well as highlighting the brand’s generosity, underscores Cadbury's commitment to nurturing creativity and supporting the community.
Media Type	Television
Length	20 seconds
Advertising Agency	VCCP
Editing Company	The Assembly Rooms
Executive Creative Director	Chris Birch
Executive Creative Director	Jonny Parker
Creative Director	Laura Muse
Art Supervisor	Ali Augur
Managing Partner	Matt Smith
Business Director	Charlie Griffith
Account Director	Bella Johnston
Account Director	Will Hazelton
Account Manager	Maddie Jones
Planning Director	Ollie Gillmore
Design Director	Adam Edwards
Designer	Carl Sherry
Studio Manager	James Perry
Post Production	Gerda Aleksandraviciute
Social Editor	Teresa Tang
Production Company	Smuggler
Director	Tom Speers
Managing Director	Fergus Brown
Executive Producer	Lucy Kelly
Producer	Claire Jones
Director of Photography (DOP)	Nick Morris
Production Manager	Adam Evans
Location Manager	Rupert Bowkett
Production Designer	Lucie Red
Casting Director	Ali Fearnley
Wardrobe Stylist	Michelle May
Hair	Make Peña
Hair	Eve Coles
Editor	Eve Ashwell
Editor	Edward Cooper
Post	Black Kite
Production Company	Black Kite
Colorist	Tom Mangham
Post Production	Phil Whalley
VFX Lead	Mark Stannard
Audio Post	Wave 750mph
Production Company	Wave 750mph
Head of Production	Olivia Ray
Sound Designer	Friyana Engineer
Sound Designer	Sam Ashwell
Model Making	Paul Baker
Creative Team	Haley Koehn
Creative Team	Louise Organ
Agency Account Manager	Daniella Wilmot
Strategic Planner	Scott Isaac
Chief Agency Producer	David Vass
Broadcast Affairs	Alexia Collins
Artworker	Toby Kadir
Senior Editor	Phoebe Armstrong
Senior Editor	Beaver
Executive Audio Producer	Aishah Amodu
Post Production	Stanley
Strategic Planner	Charlotte O’Brien
Art Director	Terry Palamara
Creative Producer	Gabor Marinov
Art Director	Bernadett Dian
Production Manager	Balazs Berky
Photographer	Aaron Tilley
Photographer's Agent	Angela Woods
Photographer	Wanda Martin
Media Buying Agency/Media Planner	Publicis Media