Morten Grubak
Global Executive Creative Director, Innovation at Virtue Worldwide
United States
TitleLike What You Hate
BriefModern algorithms are shrinking our world view ౼ showing us stories, posts and sites that align with what we like and shield us from diverse viewpoints. Vice’s Like What You Hate campaign not only exposes us to various pages, politics and perspectives, but it immerses us in a digital world filled with everything we “hate.” As we like what we hate, it forces us to see another side of the story.
Agency
Campaign Like What You Hate
Advertiser Vice
Brand Vice

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Media Type Digital
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Creative Director M...en G...ak Subscribers Only
Creative E..l As....en Subscribers Only
Creative T...e Qv.....ard Subscribers Only
Producer S...ra V...e Subscribers Only
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Director of Photography (DOP) J..o Bo....lo Subscribers Only
Executive Producer Fr....ik An....en Subscribers Only
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