Junior Producer
Production Company Producer at Condé Nast
TitleThe Red Thread
BriefFor a joint project with pharma company Janssen, in the magazine Glamour Russia four women shared stories of their fight against blood cancer, the "red thread" (or problem they have in common) that runs through their lives. The women emphasised the seriousness of the problem and inspired readers to monitor their health. Experts who participated in the project spoke about the most effective methods of therapy and explained that blood cancers can be successfully treated.
Agency
Campaign The Red Thread
Advertiser Johnson & Johnson
Brand Blood Cancer Awareness Month Campaign

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PostedNovember 2019
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