| Brief | En avant tout (s) (Go Forward Girls) is an association that fights for gender equality and an end to violence against women and LGBTQI + community. In partnership with France Télévisions, EAT asked us to support them for their first televised videoclip, on the occasion of the International Day for the Elimination of Violence against Women.We have staged 2 parent / child duos through 2 spots shot in black and white.The idea was to play on contrasts and different plan values, to highlight inter-generational exchange and emotions. Parents speak in front of the camera, all smiles, about their vision of their daughters' relationship with a friend or boyfriend. In response, they reveal to the audience that their perception is not reality, and that there is suffering and violence.The original music composed by Avant l'Aube highlights this revelation.We finally had the chance to work with 4 particularly talented actors: Olivier Rabourdin, Lula Cotton Frapier, Anne Marivin and Assa Sylla. |