| Title | SickKids VS - All In |
| Brief | Built in 1949, SickKids Hospital was falling apart and in desperate need of a $1.3 billion overhaul.To communicate this critical need, we created an integrated campaign featuring real patients dramatizing the fact that if they could build it themselves, they would. The film depicted patients tearing apart their own neighbourhoods to salvage materials for a new hospital. In targeted OOH and digital, larger-than-life executions featured local patients calling out their own neighbourhoods to join. |
| Agency | Cossette |
| Campaign | SickKids VS: All In |
| Advertiser | SickKids Foundation |
| Brand | Sickkids Foundation |
| Posted | January 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Animation/3D | A52 |
| Global Chief Creative Officer | C...os M...no Subscribers Only |
| Global Chief Creative Officer | P...r I...zi Subscribers Only |
| Copywriter | C...g Mc....sh Subscribers Only |
| Copywriter | S...h Ru.....ord Subscribers Only |
| Creative Director | C...g Mc....sh Subscribers Only |
| Creative Director | S...h Ru.....ord Subscribers Only |
| Creative Director | J...es Z...il Subscribers Only |
| Creative Director | M...o C....eo Subscribers Only |
| Art Director | J...es Z...il Subscribers Only |
| Art Director | M...o C....eo Subscribers Only |
| Designer | O..g P....oy Subscribers Only |
| Agency Producer | D..a Th....on Subscribers Only |
| Account Coordinator | M...ie K..t Subscribers Only |
| Account Executive | H....ry Go....ez Subscribers Only |
| Account Executive | L..y D..g Subscribers Only |
| Account Director | D...el D...n Subscribers Only |
| Account Director | M....sa Le.....rg Subscribers Only |
| Vice President (VP) | Mi....le P...z Subscribers Only |
| Brand Director | Mi....le P...z Subscribers Only |
| Strategist | R...e G....le Subscribers Only |
| Chief Strategy Officer | J...n C...ey Subscribers Only |
| Production Company | S..n . B...s Subscribers Only |
| Editing Company | S..n . B...s Subscribers Only |
| Director | M..k Z...rt Subscribers Only |
| Director | J...s M....el C...ng Subscribers Only |
| Director of Photography (DOP) | C...s M...ey Subscribers Only |
| Director of Photography (DOP) | R..o M...n Subscribers Only |
| Executive Producer | ..n F..d Subscribers Only |
| Executive Producer | L...e T...as Subscribers Only |
| Line Producer | R..a Po....ak Subscribers Only |
| Line Producer | J..f Sc....tz Subscribers Only |
| Editor | M...a Ra....ic Subscribers Only |
| Editor | W...en G....in Subscribers Only |
| Flame Artist | J...e M....ur Subscribers Only |
| Colorist | P..l Y...no Subscribers Only |
| Online Facility | ..e V...ty Subscribers Only |
| Colorist | A...ew E....th Subscribers Only |
| Music Licensing | Fr....is La....ce Subscribers Only |
| Sound Design Company | S...RX Subscribers Only |
| Music Creative Director | D...er T...l Subscribers Only |
| Photography Studio | .K R..s Subscribers Only |
| Photographer | S...y P....ra Subscribers Only |
| Mural Artist | �....514 Subscribers Only |
| Retoucher | T...or Ga....er Subscribers Only |
| Production Artist | S....en ..k Subscribers Only |
| Studio Director | R...e M...en Subscribers Only |
| Print Producer | Da.....rie M...s Subscribers Only |
| Media Agency | ..D G...al Subscribers Only |
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