Maurice Ugwonoh
Creative Director at Noah's Ark Communications
Lagos, Nigeria
TitleRAINMAKER
BriefThe Rain MakerAirtel is vastly known for its unique approach to culturally relevant storytelling and so, we showed the consequences of inconsistencies on the fate of a people in the most culturally resonant way possible. We tapped into the ancient art of rain control by traditionalists but with a twist - A rainmaker who an entire village depended on to either make or stop the rain but was not always able to make the needful happen; a metaphor for the inconsistencies that category users experience.
Agency
Campaign RAINMAKER
Advertiser Airtel Nigeria
Brand Airtel

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PostedNovember 2021
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
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