Airtel - "RAINMAKER"

Noah's Ark Communications Lagos, Nigeria

Awards

1461

Brand: Airtel
Country: Nigeria

Advertiser: Airtel Nigeria

Title	RAINMAKER
Brief	The Rain MakerAirtel is vastly known for its unique approach to culturally relevant storytelling and so, we showed the consequences of inconsistencies on the fate of a people in the most culturally resonant way possible. We tapped into the ancient art of rain control by traditionalists but with a twist - A rainmaker who an entire village depended on to either make or stop the rain but was not always able to make the needful happen; a metaphor for the inconsistencies that category users experience.
Agency	Noah's Ark Communications
Campaign	RAINMAKER
Advertiser	Airtel Nigeria
Brand	Airtel
Posted	November 2021
Business Sector	Consumer & Public Services
Story	Since 2019, Airtel had led the charge for 4G in Nigeria, with the widest 4G coverage, albeit coming to the market last among the 4 main mobile network operators. In many ways (product and communications), Airtel has revolutionized how consumers perceive and accepted the 4G network. However, as is the case with most highly competitive categories, it was only a matter of time before the competition began to catch up and before consumers began to demand even more. So, we needed to be proactive - grow penetration and get competition customers faster than we lose customers
Media Type	Television
Chief Creative Officer	Lanre Adisa
Executive Creative Director	Bolaji Alausa
Creative Director	Maurice Ugwonoh
Deputy Creative Director	Solomon Osafile
Account Planner	Adedeji Adeleke
Account Planner	Ife Tabi
Account Planner	Aniete Equere
Copywriter	Jesujoba Popoola
Copywriter	Adeyemi Mabayomije
Art Director	Mitchelle Defounga
Art Director	Maya Adeyemo
Art Director	Adetola Shode
Account Manager	Judith Ezeali
Account Manager	Abimbola Sanusi
Operations	Patience Ugbe
Operations	Daniel Akintobi
Production Company Producer	Faruk Lasaki
Production Company	Ark Resources Entertainment