USPS - "Operation Santa"

MRM//McCann

MRM//McCann New York, United States

7465

This ad is part of the ACT Responsible Collection

Brand: USPS
Country: United States

Advertiser: U.S. Postal Service

Title	Operation Santa
Brief	Children's letters to Santa used to end up at a Post Office, undeliverable. Instead of ignoring them, the US Postal Service made these letters available to the public. Operation Santa went online in 2017, allowing people to browse handwritten letters and select ones to respond to with gifts. When letters were adopted, people were instructed to bring their gifts to a specific Post Office, where they could wrap presents, write letters from Santa to the recipients, and send their packages.
Agency	MRM//McCann
Campaign	Operation Santa
Advertiser	U.S. Postal Service
Brand	USPS
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Posted	February 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Story (original language)	Subscribers Only
Media Type	Digital
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