Jonas Berlin
Director of Photography (DOP) at Twenty Twenty
TitleDon't be perfect, be present
BriefSun Lolly is one of Denmark’s most loved, iconic brands. But with Instagram overrun with elaborate homemade treats and perfectly decorated birthday cakes, the brand position was under threat. Simultaneously, 6/10 parents (The Independent) feel pressure to be ‘perfect’ and live up to unrealistic parenthood ideals. Children on the other hand all want the same thing - parents that are present, not perfect.'Fool For You' is the heartwarming story of a father who does everything to make his daughter smile. The track, written and produced for the film – is an ode to parenthood, the bitter sweet rollercoaster of life. Part of a larger campaign, 'Don't be perfect, be present', it heroes parents who focus on impressing those who really matter, no matter how it looks to the rest of the world. Because time spent chasing likes on Instagram is time wasted – time better spent with your kids.
Campaign Don't be perfect, be present
Advertiser CO-RO A/S
Brand Sun Lolly

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PostedNovember 2021
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Production Company T...ty T...ty Subscribers Only
Chief Executive Officer (CEO) T...as B...g Subscribers Only
Creative Director F...h ..b Subscribers Only
Art Director ..a B....ll Subscribers Only
Copywriter F...h ..b Subscribers Only
Copywriter ..a B....ll Subscribers Only
Director A...rs Bu.....rd Subscribers Only
Production Company Producer A...st R..n Subscribers Only
Production Company Producer A...da Ro......ntz Subscribers Only
Editor T...m P..r K....az Subscribers Only
Music A..a B..h Ja....en Subscribers Only
Music A....as S....ch Subscribers Only
Music ..a B....ll Subscribers Only
Set Designer A....te R..s Ca.....sen Subscribers Only
Project Coordinator Se.....an B...e Subscribers Only
Color Grade Artist M...am L...f Subscribers Only
Marketing Manager M...e Kl....ng M....en Subscribers Only
Director of Photography (DOP) J...s B...in Subscribers Only
1st AC K...er S...p Subscribers Only
Gaffer Jo....an Kj.....ard Subscribers Only
Wardrobe / Stylist L...a Ga....�rg Subscribers Only
Makeup artist J...e P...del Subscribers Only

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