Environmental Leadership Canada - "The Planet’s Scariest Bouquet"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

Awards

12863

This ad is part of the ACT Responsible Collection

Brand: Environmental Leadership Canada
Country: Canada

Advertiser: Environmental Leadership Canada

Title	The Planet’s Scariest Bouquet
Brief	Most environmental organizations choose to focus on the destruction and decimation brought on by climate change. But people have grown desensitized to those types of images. Environmental Leadership Canada (ELC) needed a way of breaking through to young Canadians and get them activated in the fight for climate action. We decided to focus on something scarier—the growth of two new species of flowers, threatening to change the landscape of Antarctica.   We created the Planet’s Scariest Bouquet, a carefully crafted replica of the Antarctic flowers that threaten the continent. To introduce the Bouquet to the world, we delivered it to the world’s biggest climate conference, COP28 in Dubai.  The bouquet was 3-D printed and finished with epoxy resin to precisely resemble Antarctic Pearlwort and Hair Grass. By recreating the bouquet, we didn’t require shipping any flowers from Antarctica and helped to reduce the carbon footprint of the project.  To amplify the campaign, on social platforms, Global leaders received digital versions of the bouquet, reaching even more policy makers worldwide.  Results:  - Appeared in the hands of delegates from every continent - Featured on 4 different stages at COP28  - Viewed by 70,000+ environmental leaders  - Ad Age “Pick of the Day”
Agency	Zulu Alpha Kilo
Campaign	The Planet’s Scariest Bouquet
Advertiser	Environmental Leadership Canada
Brand	Environmental Leadership Canada
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Media Type	Case Study
Length	83 seconds
Agency	Zulu Alpha Kilo
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