Alzheimer Research Initiative - "Miguel"

BBDO Group Germany

BBDO Group Germany Düsseldorf, Germany

Awards

16467

This ad is part of the ACT Responsible Collection

Brand: Alzheimer Research Initiative
Country: Germany

Advertiser: Alzheimer Research Initiative

Title	Miguel
Brief	With 1.2 million Germans suffering from Alzheimer’s and 3 million expected by 2050, Alzheimer Research is working feverishly to raise funding for a cure. As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many patients isolated and lonely. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made of shuffled memories that fade away piece by piece. When you suffer from Alzheimer's it's as if your memories, your everyday life and the people around you become a confused jigsaw puzzle. As Alzheimer’s progresses, facial recognition and memories fade, turning cherished relationships into an unsolvable puzzle.
Agency	BBDO Group Germany
Campaign	Remember Me
Advertiser	Alzheimer Research Initiative
Brand	Alzheimer Research Initiative
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Media Type	Print
Chief Creative Officer	Wo....ng Sc.....er Subscribers Only
Creative Managing Director	Kr.....fer He.....nn Subscribers Only
Executive Creative Director	T...as F...e Subscribers Only
Executive Creative Director	D...el Ha.....ann Subscribers Only
Creative Director	J...bo C....jo Subscribers Only
Creative Director	Se.....an S....er Subscribers Only
Art Director	D...n Ha.....ki Subscribers Only
Art Director	M....no M...i Subscribers Only
Concept	A..a H...r Subscribers Only
Copywriter	Se.....an S....er Subscribers Only
Post Production	S...an Kr.....ld I....ng Subscribers Only
Photographer	S...an Kr.....ld Subscribers Only
Art Buyer	B...it P...at Subscribers Only