| Title | Billboard work-out |
| Brief | Sometimes the best ideas are the most simple. Take this one. No, really, take it! Basic-Fit turned its "Get fit for summer" campaign into a workout. Movable billboards equipped with handles were placed in six of the busiest city centres in Belgium and the Netherlands. Everyone was invited to grab a handle and work their way out to the nearest Basic-Fit gym, where they could claim a free membership. The first journeys were recorded for an online video announcing where the billboards would pop up next. |
| Agency | XXS Amsterdam |
| Campaign | Get fit for summer |
| Advertiser | Basic-Fit |
| Brand | Basic-Fit |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Outdoor/Out of Home |
| Length | |
| Market | Subscribers Only |
| More Information | Subscribers Only |
| Creative Director | J..n .e V...s Subscribers Only |
| Creative Director | R..e V....ng Subscribers Only |
| Copywriter | An.....ro H....ts Subscribers Only |
| Art Director | P..L ..N U..N Subscribers Only |
| Strategy Director | M....el ..n ..n B...de Subscribers Only |
| Account Manager | ..x .e V...s Subscribers Only |
| Account Manager | M...he D...st Subscribers Only |
| Advertising Manager | E...a H..n Subscribers Only |
| Production Company | M..e ..r D....al Subscribers Only |
| Production Company Producer | R....rt B..m Subscribers Only |
| Graphic Designer | Ro......Jan H....an Subscribers Only |
| Video Editor | P...er Bo....st Subscribers Only |
| Motion Graphic | J...en Fe....ra Subscribers Only |