Camille.Delesalle
Managing Director at Havas Village Geneva
Geneva, Switzerland
TitleWaiting Wins
Title (original language)Retards gagnants
BriefCANAL+ launched ”Waiting Wins” a creative data activation in the heart of Geneva airport. In real-time, all flight data is collected by the Airport and sent to the ”Waiting Wins” platform which detects and analyses all delayed flights. Then it broadcasts targeted messages related to passengers waiting times at all relevant boarding gates. To download the top-notch contents, passengers only need to go to the ”Waiting Wins” platform and enter their flight numbers. It only takes a few seconds to check flight data... then it generates an access code matching the length of the passenger’s delay to offer him tailored content for free.
Agency
Campaign Waiting Wins
Advertiser CANAL+
Brand CANAL+

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PostedDecember 2019
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ResultSubscribers Only
Media Type Case Study
Length
Creative Director G....el M...on Subscribers Only
Operations Director Cami.........alle Subscribers Only
Art Director T...as La.....ade Subscribers Only
Copywriter P...al C....et Subscribers Only
Junior Art director ..o Bo....me Subscribers Only
Junior Art director L...a C..s Subscribers Only
Production company C..r ..i Subscribers Only

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