Title | Old Couple |
Title (original language) | The Visit |
Agency | Red Fuse VMLY&R |
Campaign | Smiles Always Find a Way |
Advertiser | Colgate-Palmolive Company |
Brand | Colgate |
Date of First Broadcast/Publication | 2021 / 4 |
Business Sector | Oral Hygiene |
Tagline | Smiles Always Find a Way |
Story | Since the COVID19 pandemic, face masks became part of our everyday lives. All of a sudden, we got used to living with our smiles behind a piece of cloth. But you don’t need to see a smile to feel it. A smile is more than a facial expression, it’s a way of standing up and dealing with the adversities of life. |
Media Type | |
Managing Director | Peter Harrison |
Global Chief Creative Officer | Fred Saldanha |
Chief Creative Officer | Dimitri Guerassimov |
Creative Director | Vitor Menezes |
Creative Director | Ricardo Dolla |
Art Director | Vitor Menezes |
Art Director | Melanie Forster |
Copywriter | David Dominguez |
Business Director | Bruno Toporovschi |
Account Director | Sindy Ng |
Chief Strategy Officer | Elizabeth Foord |