Bárbara Laffue
Project Manager Lead at Italians do it better
TitlePerspectives (2mn)
BriefIn Argentina six out of 10 high school students are victims of cyberbullying. But parents and teachers don't always see it. So the agency developed an interactive, fully synchronized double-sided film for mobile phones. The film shows a suffering student. By turning the screen 180º, the cyberbullying incidents behind their distress are revealed.
Agency
Campaign Cyberbullying
Advertiser Movistar
Brand Movistar

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Mobile Advertising
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