Child Focus Belgian Center for Missing and Sexually Exploited Children - "Missing Poster Child"

VML

VML Antwerp, Belgium

Awards

5397

This ad is part of the ACT Responsible Collection

Brand: Child Focus Belgian Center for Missing and Sexually Exploited Children
Country: Belgium

Advertiser: Child Focus

Title	Missing Poster Child
Brief	In Belgium, the face of the little boy on packets of Cassonade Graeffe sugar has been a familiar sight for 65 years. For the 20th anniversary of Belgian missing children's agency Child Focus, a limited edition version of the packaging was launched. And the little boy was missing, leaving nothing but an empty chair. The resulting media coverage was backed up by an online video featuring Edouard, a young man who had once been missing himself.
Agency	VML
Campaign	Missing Poster Child
Advertiser	Child Focus
Brand	Child Focus Belgian Center for Missing and Sexually Exploited Children
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Packaging, Branding & Design
Creative Director	P...er S...s Subscribers Only
Creative Director	M...el O...n Subscribers Only
Copywriter	W..t G...en Subscribers Only
Art Director	T..s Dej......ere Subscribers Only
Production Company	S...ic F...s A....rp ..d C..e T..n Subscribers Only
Director	..n B..n Subscribers Only
Agency Producer	Ca....ne ..n R...t Subscribers Only
Graphic Designer	Na....ie Wl.....ski Subscribers Only
Graphic Designer	S�.....ien G...fe Subscribers Only
Editor	H..s D...et Subscribers Only
Sound	M...o ..n R..t Subscribers Only
DTP	A..a ..n ..n B...ck Subscribers Only
DTP	Ja....rt De....ne Subscribers Only
Social	C...é ..n E...n Subscribers Only
Account Manager	S...e D...e Subscribers Only
Account Manager	S...er ..n .e W...e Subscribers Only