| Title | Toxic Toby |
| Brief | Air pollution leads to 9400 premature deaths every year in London. BreezoMeter, a company that monitors air quality, wanted to use its hyper-local, real-time data to shine a light on this deadly problem and raise awareness of its brand. So the agency re-purposed the typical roadside memorial of a teddy bear to bring the issue to life. Powered by live air quality data, Toby coughed when pollution was high. The higher the pollution level, the more he coughed. Every cough generated a tweet sent directly to a local member of parliament. |
| Agency | McCann London |
| Campaign | Toxic Toby |
| Advertiser | Breezometer |
| Brand | Breezometer |
| Posted | September 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Creative Team | J...s C...by Subscribers Only |
| Creative Team | W....am C...am Subscribers Only |
| President & Chief Creative Officer | ..b D...al Subscribers Only |
| Executive Creative Director | S...iv M...ry Subscribers Only |
| President & Chief Creative Officer | La....ce T....on Subscribers Only |
| Executive Creative Director | J...e M...z Subscribers Only |
| Copywriter | J...s C...by Subscribers Only |
| Art Director | W....am C...am Subscribers Only |
| Head of Business Development | El.....th Be.....in Subscribers Only |
| Senior Account Manager | R...n L...i Subscribers Only |
| Comms Strategy Partner | N..k Ka....gh Subscribers Only |
| Communications Director | K...a E...la Subscribers Only |
| Chief Production Officer | S...io L...z Subscribers Only |
| Executive Producer | Z..a B....ur Subscribers Only |
| Agency Producer | D...an G...es Subscribers Only |
| Business Affairs | Ni....as Mu....ge Subscribers Only |
| Music Supervision | C...s G...es Subscribers Only |
| Director | ..n Twi.......vies Subscribers Only |
| Editor | A..m B....ey Subscribers Only |
| Editor | F...k H...is Subscribers Only |
| Sound Engineer | G....le H..l Subscribers Only |
| Planning Team | T..a He.....on Subscribers Only |
| Project Manager | P..l Gi.....ie Subscribers Only |
| Business Director | D...d S...h Subscribers Only |
| Senior Interface Developer | A..x H....ty Subscribers Only |
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