Diesel - "Diesel Haute Couture FW18"

Publicis Italy

Publicis Italy Milan, Italy

Awards

19223

Brand: Diesel
Country: Italy

Advertiser: Diesel

Title	Diesel Haute Couture FW18
Brief	The film is all about flipping the language of abusers into words that can empower. The use of "I Wanna Be Loved By You" on the soundtrack is an ironic take on the premise of the campaign: it's not about being loved, but turning hate against the haters. The calypso treatment of the song celebrates, to an extreme, the liberation of acceptance.
Agency	Publicis Italy
Campaign	Ha̶u̶te Couture FW18
Advertiser	Diesel
Brand	Diesel
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Web Film
Length	93 seconds
Production Company	Stink Films
Colorization	The Mill New York
Post Production	MPC LDN
Global Chief Creative Officer	B...o Be....li Subscribers Only
Chief Executive Officer (CEO)	B...o Be....li Subscribers Only
Chief Creative Officer	Cr.....na Bo.....ini Subscribers Only
Creative Director	T...go C..z Subscribers Only
Creative Director	M...ea Gh.....iu Subscribers Only
Associate Creative Director	S...ne .i L..s Subscribers Only
Copywriter	J...s A....ws Subscribers Only
Art Director	A..x E....ie Subscribers Only
Copywriter	A...n M....el Ku.....ner Subscribers Only
Head Of Planning	B..a Z....nn Subscribers Only
Strategic Planner	M...ca Ra.....cu Subscribers Only
Head of Production	Fr.....ca Z....ra Subscribers Only
Producer	Ma....na Vu......vic Subscribers Only
Art Buyer	Ca....na Co.....no Subscribers Only
Designer	Gi....ca Ch....ci Subscribers Only
Client Services Director	E...i Ch.....eia Subscribers Only
Client Services Director	B....ra P...a Subscribers Only
Account Supervisor	F....po D�....drea Subscribers Only
Head of Social Media	S....no P....zo Subscribers Only
Social Media Manager	D...a T..u Subscribers Only
Director	J...n To.....ic Subscribers Only
Executive Producer	B...e P...ll Subscribers Only
Production Company Producer	N....ie Ja....on Subscribers Only
Director of Photography (DOP)	Ch.....phe Co....te Subscribers Only
Photographer	V...li G....ch Subscribers Only
Editor	M...na Pe....ic Subscribers Only
Colorist	M...y Ro....er Subscribers Only
Post Production	R..n Ha....ks Subscribers Only
Music	S...er Subscribers Only
Music Supervision	M....el Be.....ini Subscribers Only