| Title | THE 3.5 sec BUMPER ADS (72s) |
| Brief | YouTube bumper ads are six-second video ads; but Jaguar’s F-Type is so fast, it only needs 3.5 seconds. The company decided to donate the extra seconds to those who need it most: non-profit organizations. After a shiny, roaring red sports car zooms around a winding bend, the logo of one of ten non profits flashes onto the screen. An industry first? Most likely. Original? Definitely. |
| Agency | M&C Saatchi |
| Campaign | The 3.5 Sec Bumper Ads |
| Advertiser | Jaguar Land Rover |
| Brand | Jaguar |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Pre-Roll |
| Creative Director | T..r G...n Subscribers Only |
| Copywriter | ..i M...k Subscribers Only |
| Art Director | A..n A..i Subscribers Only |
| Production Company Producer | ..i K....er Subscribers Only |
| Agency Producer | I..t Z...er Subscribers Only |
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