| Title | THE 3.5 sec BUMPER ADS (72s) |
| Brief | YouTube bumper ads are six-second video ads; but Jaguar’s F-Type is so fast, it only needs 3.5 seconds. The company decided to donate the extra seconds to those who need it most: non-profit organizations. After a shiny, roaring red sports car zooms around a winding bend, the logo of one of ten non profits flashes onto the screen. An industry first? Most likely. Original? Definitely.
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| Agency |
M&C Saatchi
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| Campaign |
The 3.5 Sec Bumper Ads
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| Advertiser |
Jaguar Land Rover
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| Brand |
Jaguar
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| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Pre-Roll
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| Creative Director |
T..r G...n Subscribers Only
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| Copywriter |
..i M...k Subscribers Only
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| Art Director |
A..n A..i Subscribers Only
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| Production Company Producer |
..i K....er Subscribers Only
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| Agency Producer |
I..t Z...er Subscribers Only
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