The National School Walkout - "#ExcuseMe"

McCann New York

McCann New York New York, United States

Awards

4030

This ad is part of the ACT Responsible Collection

Brand: The National School Walkout
Country: United States

Advertiser: The National School Walkout

Title	#ExcuseMe
Brief	Influential, politically conscious celebrities like Robert DeNiro wrote excuse letters for students who might be suspended by their schools for participating in The National School Walkout to support gun reform. The #ExcuseMe letters made a clear case for why participation in this event should be excused. Reasons included: an invaluable civics lesson, an exercise in good citizenship, a memorial for students who have died, and participating in our democracy. The letters were addressed to school administrators to serve as official excuse letters but their most important purpose was to show support and encourage students who wanted to make their voices heard.
Agency	McCann New York
Campaign	#ExcuseMe
Advertiser	The National School Walkout
Brand	The National School Walkout
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Posted	November 2018
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Story	Subscribers Only
Media Type	Case Study
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