| Title | The sickest Mannequin Challenge |
| Brief | Leveraging the “mannequin challenge” viral video trend, the web film takes viewers on a sickening tour of a brothel selling sex with children. The film shows “clients” with helpless underage sex workers frozen in time, which conveys the key message of stopping perpetrators in their tracks to put child sexual exploitation at a standstill. The film led to an online petition for harsher laws in the prosecution of grooming, trafficking and sexual exploitation. |
| Agency | Naga DDB Malaysia |
| Campaign | the sickest Mannequin Challenge |
| Advertiser | Naga DDB Malaysia |
| Brand | PS the Children |
| Posted | January 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Length | |
| Creative Director | A..x W..g Subscribers Only |
| Copywriter | C....ce C...a Subscribers Only |
| Copywriter | J...my Y..h Subscribers Only |
| Art Director | S...n ..p Subscribers Only |
| Art Director | R...el ..o Subscribers Only |
| Director | ..h C..a ..k Subscribers Only |
| Production Company Producer | C..w C..n ..n Subscribers Only |
| Production Company Producer | N...a ..e ..i .i Subscribers Only |
| Executive Creative Director | A...n T..h Subscribers Only |