Karen Birna Guðjónsdóttir
Copywriter at Kontor Reykjavík
Reykjavik, Iceland
TitleEradizol
BriefEradizol - Medication for acid refluxI Iceland there are heavy restrictions for advertising medications. The strict laws dictate what text is allowed and forbidden to appear. This makes it a challenge to advertise new medicine on the market. With this in mind we made a decision to focus on the imagery. This meant that the images, without any text, would have to express clearly the purpose of each medication advertised.
Agency
Campaign Alvogen Ad Campaign
Advertiser Alvogen
Brand Various medicine

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PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Print
Creative Director S...ún Gy......ttir Subscribers Only
Creative Director A..x J....son Subscribers Only
Art Director S...ún Gy......ttir Subscribers Only
Graphic Designer S...ún Gy......ttir Subscribers Only
Illustrator N..a ..r Subscribers Only
Copywriter K...n B...a Gu�.......óttir Subscribers Only
Copywriter �..ta Fri.......óttir Subscribers Only

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