Shinpei Ueda
Communication Planner at McCann Erickson Japan
Japan
TitleChampagne Meets Japan's Belle Epoque
BriefJapan was about to welcome in a new emperor and usher in a new age. The venue chosen was Tsubajin, a traditional Japanese restaurant house with 200 years of heritage. Just like Perrier-Jouët. The family behind the restaurant had been renowned as master craftsmen of samurai sword guards since the Edo Period. In honour of this, the sword guard became the logo mark for the new “Belle Epoque” champagne.
Agency
Campaign Champagne Meets Japan's Belle Epoque
Advertiser Pernod Ricard
Brand Perrier-Jouët

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PostedNovember 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Packaging, Branding & Design
Head of Art K...a Ku....wa Subscribers Only
Communication Planner S....ei U..a Subscribers Only
Copywriter M...ko H....wa Subscribers Only
Creative Planner ..i Is....ka Subscribers Only
Account Director Y...ku M...mi Subscribers Only
Account Supervisor .u Ta.....agi Subscribers Only

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