Title | Champagne Meets Japan's Belle Epoque |
Brief | Japan was about to welcome in a new emperor and usher in a new age. The venue chosen was Tsubajin, a traditional Japanese restaurant house with 200 years of heritage. Just like Perrier-Jouët. The family behind the restaurant had been renowned as master craftsmen of samurai sword guards since the Edo Period. In honour of this, the sword guard became the logo mark for the new “Belle Epoque” champagne. |
Agency | McCann Erickson Japan |
Campaign | Champagne Meets Japan's Belle Epoque |
Advertiser | Pernod Ricard |
Brand | Perrier-Jouët |
Posted | November 2019 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Packaging, Branding & Design |
Head of Art | K...a Ku....wa Subscribers Only |
Communication Planner | S....ei U..a Subscribers Only |
Copywriter | M...ko H....wa Subscribers Only |
Creative Planner | ..i Is....ka Subscribers Only |
Account Director | Y...ku M...mi Subscribers Only |
Account Supervisor | .u Ta.....agi Subscribers Only |