Swedish Armed Forces - "We Go All the Way"

Volt

Volt Stockholm, Sweden

5802

Title	We Go All the Way
Brief	As the debate raged in the U.S. over transgender people serving in the military, following President Trump's proposed ban, The Swedish Armed Forces delivered a clear message about LGBT rights during the Pride Festival in Stockholm. Part of the army's job is to protect everyone's right to enjoy love and self-expression. The message was unambiguous: we are prepared to go all the way.
Agency	Volt
Campaign	We Go All the Way
Advertiser	Försvarsmakten (The Swedish Armed Forces)
Brand	Swedish Armed Forces
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Posted	November 2017
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Print
Copywriter	P...er N...nd Subscribers Only
Copywriter	D...el Ja.....on Subscribers Only
Art Director	J...gen Be....nd Subscribers Only
Art Director	J....na Jo.....ons Subscribers Only
Photographer	H...ik Bo.....er Subscribers Only
Account Director	M...n Al....st Subscribers Only
Production Manager	C....la R....re Subscribers Only
Account Planner	Co....ia W...el Subscribers Only
Strategist	H...ik S...pe Subscribers Only
PR Strategist	M....na L....on Subscribers Only