| Title | Gender Switching VR |
| Brief | Japan ranks third last in the world in terms of condom usage - a statistic that many blame on a lack of information. Okamoto Condoms set out to educate the public, open up a discussion and, of course, boost sales of their condoms. The company created an interactive VR movie of a couple's first date and...ahem, intimate moment. Viewers could literally get into the head of the opposite sex by watching the movie from each character’s perspective and hearing the internal monologue of the man and the woman. |
| Agency | BIRDMAN INC. |
| Campaign | Gender Switching VR |
| Advertiser | Okamoto Industries Inc |
| Brand | OKAMOTO ZERO ONE 0.01mm Condom |
| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Digital |
| Creative Director | ..y ..o .�� Subscribers Only |
| Director | Y..i Mo....wa Subscribers Only |
| Technical Director | S...ai Ma.....to Subscribers Only |
| Technical Director | Ta....ki K....su Subscribers Only |
| Backend Developer | Ma....ri Na....ra Subscribers Only |
| Art Director | R....ro N...no Subscribers Only |
| Art Director | D....ke Wa....be Subscribers Only |
| Copywriter | T....ji Ha....wa Subscribers Only |
| Copywriter | M..o O....to Subscribers Only |
| Developer | Y...ke Fu....to Subscribers Only |
| Project Manager | ..u A..o Subscribers Only |
| Post Production | Ni.....bo Pr......ons Subscribers Only |
| Head of Production | H...n I...i Subscribers Only |
| Producer | Yo.....ne Ta.....su Subscribers Only |
| Production Manager | Y..i O...a Subscribers Only |
| Production Manager | N...ki Mo....wa Subscribers Only |
| Director | K...i Y....no Subscribers Only |
| Account Planner | S..a T...da Subscribers Only |