| Title | #KindnessIsCashless |
| Brief | Indians love paying by cash. But when demonetization made loose change a rarity, many older people felt adrift. This ad captures the moment by following a professor as he struggles through a day without change. Finally, one his students, who's always seemed a bit of a tearaway, helps him out by encouraging him to pay with cashless debit card. #KindnessIsCashless was the campaign hashtag. |
| Agency | BBDO India |
| Campaign | #KindnessIsCashless |
| Advertiser | Visa International |
| Brand | Visa |
| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Creative Director | Ba......hna G....li Subscribers Only |
| Copywriter | Y..h M..i Subscribers Only |
| Copywriter | Y..h R..e Subscribers Only |
| Art Director | Vi.....mar V...la Subscribers Only |
| Art Director | P...u B...yi Subscribers Only |
| Art Director | S...ya D...ai Subscribers Only |
| Art Director | Ma....ra R...ut Subscribers Only |
| Photography / Illustration | D....ra S...nt Subscribers Only |
| Production Company | ..d ..e F...s Subscribers Only |
| Director | S...it A..n Subscribers Only |
| Production Company Producer | G..y G...al Subscribers Only |
| Graphic Designer | S....ar Y...gu Subscribers Only |
| Graphic Designer | R...ev M...te Subscribers Only |
| Chief Creative Officer | J..y P..l Subscribers Only |
| Executive Creative Director | H...nt S....gy Subscribers Only |
| Executive Creative Director | S....ep S...nt Subscribers Only |
| Planning Supervisor | R...t M...hi Subscribers Only |
| Account Director | M....ha S..n Subscribers Only |
| Account Director | Sh....ka S...a Subscribers Only |
| Account Executive | S....li H...ri Subscribers Only |
| Photographers Agency | D....ra S...nt Subscribers Only |