Creative
at
Robert/Boisen & Like-minded
Copenhagen Area, Capital Region, Denmark, Denmark
| Title | FOMO Forever |
| Brief | More than half (54%) of all Danish youngsters can relate to having missed out on experiences they wanted to be part of due to excessive alcohol consumption. Health consequences of heavy alcohol consumption like cancer might seem distant and irrelevant to young people, but the feeling of FOMO (the fear of missing out) is ever so present amongst the young Danes. Therefore, this campaign focuses on the short-term consequences that are more relevant to the target audience – like FOMO. |
| Agency | Robert/Boisen & Like-minded A/S |
| Campaign | FOMO Forever |
| Advertiser | The Danish Cancer Society & Trygfonden |
| Brand | FOMO Forever |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Planning Director | ..m B...en Subscribers Only |
| Creative Director | He....ch Ve.....rd Subscribers Only |
| Account Director | G...e An....en Subscribers Only |
| Creative Team | Ch......fer Fe.....ov B..s Subscribers Only |
| Creative Team | K...a Vi.....mer Subscribers Only |
| Strategist | Al.....er F..ø Subscribers Only |
| Executive Producer | M...en Bu.....rd Subscribers Only |
| Producer | K....ne F..t Subscribers Only |