METRO AG - "Own Business Girls"

Serviceplan Campaign Hamburg, Germany

4696

This ad is part of the ACT Responsible Collection

Brand: METRO AG
Country: Germany

Advertiser: Metro AG

Title	Own Business Girls
Brief	45% of women dream of starting their own business. But only 12% of these women think it is “very likely” that they will ever turn their dream into reality. The main reason: lack of financial support. We used these facts to show the world that women are more than fit to run their own business. They’re born for it. The idea: Own Business Girls – the world’s youngest entrepreneurs. On International Women’s Day 2018 we equipped every female baby born in the hometown of METRO Cash & Carry with a very special business card. It’s worth 2.000€ invested in a fixed-term deposit. Enough start-up capital to go on a first business adventure once the girls turn 18.!
Agency	Serviceplan Campaign
Campaign	Own Business Girls
Advertiser	Metro AG
Brand	METRO AG
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Length	98 seconds
Agency	AC....G! Subscribers Only
Chief Creative Officer	Al.....er S...ll Subscribers Only
Managing Director	M....el Sc.....er Subscribers Only
Executive Creative Director	L..f Jo.....en Subscribers Only
Executive Creative Director	P....ck Ma......sen Subscribers Only
Creative Director	J...b Rhe......der Subscribers Only
Creative Director	H..o G....in Subscribers Only
Account Manager	M....na Dm.....ic Subscribers Only
Account Manager	An.....ie G...pe Subscribers Only
Account Manager	D....ik R...e Subscribers Only
Art Director	M...a Za.....sek Subscribers Only
Copywriter	V..a K....va Subscribers Only
Copywriter	J...us Sc.....er Subscribers Only
Copywriter	M....la R...on Subscribers Only
Account Manager	L..a M..g Subscribers Only
Account Manager	C...na Ki....is Subscribers Only
Social Media Manager	M...e F....er Subscribers Only