McDonald's - "April weather"

Leo Burnett

Leo Burnett London, United Kingdom

Awards

7112

Brand: McDonald's
Country: United Kingdom

Advertiser: McDonald's

Title	April weather
Brief	The Iconic Weather Forecast used real-time data to offer the nation live information about the weather, as well as a 5-day forecast, on large digital screens across the country.The iconic McDonald’s menu became universal weather symbols displayed in a bold, simple way. The McDonald's menu is so instantly recognisable that its icons could be turned into weather symbols for this fun digital outdoor piece, which drew on real-time data to deliver the relevant images.
Agency	Leo Burnett
Campaign	The Iconic Weather Forecast By McDonald's
Advertiser	McDonald's
Brand	McDonald's
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Media Type	Outdoor/Out of Home
Production Company	Grand Visual
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