Title | adidas running Green Light Run Tokyo |
Brief | Green Light Run is an urban marathon race, where the runner doesn’t have to stop for any red lights. Using traffic data provided by the local police department, and taking traffic signal patterns, distance, timing and safety all into account, Adidas Japan brought a one-of-a-kind, urban race through the busy streets of Tokyo to life. |
Agency | TBWA\HAKUHODO |
Campaign | GREEN LIGHT RUN |
Advertiser | adidas |
Brand | adidas |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Case Study |
Length | |
Chief Creative Officer | K...o S..o Subscribers Only |
Creative Director | T...ya O...i Subscribers Only |
Copywriter | No....to Ta.....hi Subscribers Only |
Strategic Planner | No....to Ta.....hi Subscribers Only |
Copywriter | C...o Ya.....hi Subscribers Only |
Art Director | Yo.....ro K..o Subscribers Only |
Planning Director | T...ro A...a Subscribers Only |
Event producer | H....hi Mi....to Subscribers Only |
Account Director | A....hi M...uo Subscribers Only |
Account Director | M...o S..o Subscribers Only |
Account Supervisor | ..i Ta.....hi Subscribers Only |
Account Supervisor | Sh....ke Y....da Subscribers Only |
Account Executive | Y...ke Y...da Subscribers Only |
Director | K....ke Ha....ri Subscribers Only |