Sheila Johansson
Director at Iconoclast
Paris, France
TitleTogether against cancer
BriefThis campaign highlights the fact that: one in three persons get cancer. But everyone suffers. Instead of just collecting donations, this Christmas campaign sought to sell Sweden cancer Soceity’s own New Year’s Lanterns in benefit of cancer research. A beautiful and personal alternative to fireworks. A special Swedish version of “Auld Lang Syne” was written for the film by one of Sweden’s most loved sing & songwriter, Anna Ternheim. Every time the song was played on Spotyfi or similar audio players, money went to cancer research. The song reached top 5 on viral tracks on Spotyfi and was picked up by radio stations.People were invited to share the moment they light their New year’s lanterns on #togetheragainstcancer and it became a powerful manifestation in support of the war against cancer.On the 8th of December, the 40 000 lanterns were all sold out, before the campaign even peaked.
Agency
Campaign Together against cancer
Advertiser Cancerfonden
Brand Swedish Cancer Society

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PostedJanuary 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television & Cinema
Creative Director F...k Hol......rth Subscribers Only
Copywriter P...us E....öm Subscribers Only
Art Director L...a �...rup Subscribers Only
Account Supervisor S...t Me....ra Subscribers Only
Account Planner ..r W...on Subscribers Only
Account Director Pe....la B..g Subscribers Only
Account Manager L..a Iv....on Subscribers Only
Advertiser's Supervisor U...ka Sv....on Subscribers Only
Music A..a Te....im Subscribers Only
Production Company ..d N....nd Subscribers Only
Director S...la Jo.....on Subscribers Only
Production Company Producer Na....ie C...n Subscribers Only
Photographer P..l O...r Subscribers Only
Agency Producer M...us A..m Subscribers Only
Grading/Online ..x St.....erg Subscribers Only
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Sound Design Company E....or N....on Subscribers Only
Post Production C....ey G...p Si.....re Subscribers Only

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