Title | POKER AYYY 60" (subt.) |
Agency | DDB Worldwide Colombia |
Campaign | Poker beer natural ingredients |
Advertiser | AB Inbev |
Brand | Poker |
Date of First Broadcast/Publication | 2017 / 8 |
Business Sector | Beers, Ciders, Lagers |
Tagline | Poker, as natural as friendship since 1929. |
Story | When we are with friends in a bar, we order beer. When one of them order another think like a natural juice, the natural way of friends to answer that is saying "ayyy" and making some bullying to that person. |
Philosophy | Poker is made from natural ingridients since 1929. |
Problem | Some people do not drink beer because they believe is not as natural as a juice. |
Result | When you are with your friends you can be natural even drinking a beer. |
Media Type | Television |
Length | |
Market | Peru |
Soundtrack | Original |
More Information | cervezapoker.com |
President/CEO | Borja de la Plaza |
CCO | Leo Macias |
Planning VP | Jorge Becerra |
Creative Director | Andrés "Lama" Restrepo |
Creative Director | Juan Felipe Jaimes |
Copywriter | Fredy Castro |
Copywriter | Oscar López |
Copywriter | Alejandro Chávez |
Art Director | Camilo Gómez |
Art Director | Ángela Ayalaa |
Art Director | Oscar Julián Sánchez |
Account Executive | Carolina Arango |
Account Executive | Catalina Córdoba |
Agency Producer | Sandra Martínez |
Director | Camilo Matiz |
Production (Agency) | Colombo Films |