Inter - "Vacuum cleaner"

Talent Marcel

Talent Marcel São Paulo, Brazil

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Brand: Inter
Country: Brazil

Advertiser: Inter

Title	Vacuum cleaner
Agency	Talent Marcel
Campaign	You didn't know you needed it, until you were Inter
Advertiser	Inter
Brand	Inter
Date of First Broadcast/Publication	2024 / 5
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Philosophy	Inter is launching a campaign to present its new positioning as a Financial Super App. With the slogan, “You didn't know you needed it until you were Inter”, the communication initiative aims to reinforce how the institution offers countless possibilities for a smarter financial life. The campaign was created by the Talent agency in partnership with Inter's creative team. In a light and relaxed way, the campaign brings to life household appliances that have transformed people's lives, such as smart TVs, air fryers and robot vacuum cleaners, drawing parallels with the role of Inter's Super App in the lives of its customers. The appliances realize that they are being neglected and, worried about losing preference to the Inter app, they complain to the owners. The idea is to show that it is no longer possible to live without the benefits of the Super App. The content is divided into three films, static pieces and presents the innovative solutions available in Inter's digital ecosystem, such as investments with cashback, pix in installments and the redemption of dollars with points from the Inter Loop loyalty program. The campaign features open and closed TV, billboards on the streets and in airports, as well as digital media - in places such as São Paulo, Rio de Janeiro and Belo Horizonte. “We are touching on a point that is very important for Brazilians: having an intelligent financial life. We're talking about this relationship with finances in a playful but very real way, showing the countless possibilities that our app offers for each type of customer to evolve in their relationship with finances,” says Andrea Nocciolini Costa, Inter's branding director. “In the campaign, we brought to life disruptive household appliances that show they are jealous of the innovations of the Inter Super App. A humorous way of highlighting all the technology that Inter makes available to its customers,” says Gustavo Victorino, CCO at Talent. Before reaching traditional media, the campaign began on social networks in the format of a game show, with a series of films that talked in an uncomplicated way about the financial lives of personalities. Tatá Werneck ran the show and welcomed actor and presenter João Vicente, ex-BBB and actor Douglas Silva and influencer Pequena Lô to talk about finances in a very entertaining way. The strategy of starting with exposure on social networks was designed to bring Inter closer to different profiles, such as the younger generation Z or those who need extra help organizing their finances. The idea is to increase the financial Super App community and ensure direct communication with the public.
Media Type	Television
Length	30 seconds
Advertising Manager	Andrea Nocciolini Costa
Advertising Manager	Fernanda Carvalho Neder
Advertising Manager	Roberta Oliveira
Advertising Manager	Emília Guimarães
Client Art Director	Ana Brandão
Client Art Director	Hugo Lourenço
Client Art Director	Júlia Correa
Advertising Manager	Frederico Abreu
Social Media Coordinator	Natália Boaventura
Social Media Team	Ludmila Oliveira
Social Media Team	Kenedy Dias
Social Media Team	Vanessa Bicalho
Social Media Team	Ricardo Calmon
Advertising Manager	Carolina Mansur
Public Relations	Guilherme Gouveia
Public Relations	Loures Consultoria
Chief Executive Officer (CEO)	Lica Bueno
Chief Creative Officer	Gustavo Victorino
Executive Creative Director	Danilo Janjacomo
Executive Creative Director	Ana Cavalcanti
Executive Creative Director	Ana Carolina Reis
Creative Director	Caio Lekecinskas
Creative Director	Geraldo Junior
Creative Director	Juliano Faerman
Creative Team	Juliano Faerman
Creative Team	Fabrizio Rodello
Creative Team	Renee Corini
Chief Operating Officer (COO)	Eduardo Megale
Business Affairs	Carlos Lima
Chief Strategy Officer	Gabriela Soares
Strategist	Lucas Melim
Strategist	Ana Lucchetta
VP, Media	Vitor Kamada
Media Team	Rodrigo Simões
Media Team	Raphael Pecorare
Media Team	Fabian Mattua
Media Team	Aline Santos
Media Team	Julia Doretto
Media Team	Felipe Pontes
B.I.	Douglas Nogueira
B.I.	Gabriela Jung
B.I.	Gabriel Camilo
Project Manager	Sabrina Cano
Content Director	Juliana Massoni
Executive Director RTV	Victor Alloza
RTV Production	Erika Sartini
Integrated Production	Ingo Santos
Integrated Production	Matias Santos
Integrated Production	Edson Santos
Integrated Production	Bordô Andrade
Communications	Paula Ganem
Communications	Marjorie Martins
Production Company	Miss Sunshine
Director	Mariana Youssef
Director	Moira Soares
Executive Producer	Marcia Branco
Executive Producer	Ana Flávia Di Luca
Attendance	Adriana Putini
1st AD	Luana Escorel
2nd AD	Renato Gommes
Production Coordinator	Bruna Fernandes
Production Director	Mônica Viesi
Location Producer	Gabriela Salgado
Cameraman	Gustavo Courrege
Production Art Director	Martin Garcia
Object Producer	Tatiana Lanfredi
Casting Production	Tatyana Horta
Figurinist	Helô Cobra
Post Production Coordinator	Ale Cois
Post Production Coordinator Assistant	Sabrina Comar
Motion	Alvaro Bautista
Assembly	Alexandre Boechat
Finishing	Luiz Bicudo Jr.
Color Grade Artist	Acauan Pastore
Audio Post Production	Alma1111
Music Director & Producer	Diego Raso
Music Composer / Producer	Jo Borges
Executive Producer	Carla Bräuninger
Audio Post Production	Diego Raso
Voice Talent	Ciça Hermann