Carlos Aranguren Interview(s)

Viewpoints about Creativity

In a few words, can you tell us who you are what your job title is?

A creative mind, fascinated by image who is always trying to gain time to learn even more from every possible field related to beauty and art

What word would you best use to describe your office’s culture? Give us an example

Holistic, It´s mandatory having a global thinking to create pieces with a purpose

If you were stranded on a desert island and could only use one app., which app would it be?

If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why

Carlos Aranguren:

1 Budweiser - Whassup! . Even it´s not my cup of tea, it´s catchy and so stupid that you simply become choiceless... Hate it or love it, you will remember
2 Dove; “Real Beauty” Brilliantly showcase a society problem and celebrates self love
3 Acto I. Alma. Estrella Damm 2019. Simply beautiful, brings awareness and it´s hard not to start caring after watching

What is your opinion on the growing trend of agencies getting involved with developing products for clients?

Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?

The core of an agency it´s identifying solutions, not just to sell a service or a product but to make consumers lives better. In my opinion it's a great path and trend