| Title | IQ_AI |
| Brief | To celebrate the Big Mac's 50th anniversary in 2018, 50 illustrators and designers from around the world re-interpreted the iconic burger on 50 different posters. They show key differences between 1968 and 2018. The various executions use model building, screen printing, photocopying, many different styles of typography, 3D design, vector design and even programming to make each ad a unique piece of art. |
| Agency | TBWA\Chiat\Day New York |
| Campaign | 50 Years of Big Mac |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | |
| Holding Company | O....om G...p Subscribers Only |
| Production Company | ..+ Subscribers Only |
| Media Agency | ..D Subscribers Only |
| Executive Creative Director | M...el W...el Subscribers Only |
| Creative Director | B...e R....ts Subscribers Only |
| Art Director | Fr....�ric N...er Subscribers Only |
| Copywriter | F...x F...se Subscribers Only |
| Marketing Director | A...ë St.....itz Subscribers Only |
| Illustrator | C...s R...on Subscribers Only |
| Illustrator | A..x T....ut Subscribers Only |
| Global Chief Creative Officer | C...s G....tt Subscribers Only |
| Copywriter | T...an W...i Subscribers Only |
| Art Director | A...lo S....lo Subscribers Only |
| Agency Producer | V...an ..e Subscribers Only |
| Agency Producer | J...or ..t Di....or Subscribers Only |
| Copywriter | D...d V...s Subscribers Only |
| Agency Producer | S....in H..g Subscribers Only |
| Illustrator | J..n S...h Subscribers Only |
| Illustrator | O..g G....in Subscribers Only |
| Illustrator | E..c G...a Subscribers Only |
| Illustrator | G..i ..e Subscribers Only |
| Illustrator | H...a F...h Subscribers Only |
| Director of Design | M..k S...n Subscribers Only |
| Art Director | J..o P....ra Subscribers Only |
| Illustrator | H....ik Ev.....ts Subscribers Only |
More Work
SEE ALLPlayroom_Playstation
- BRAND:
- McDonald's
- AGENCY:
- TBWA\Chiat\Day New York
Joystick_Controller
- BRAND:
- McDonald's
- AGENCY:
- TBWA\Chiat\Day New York
Jukebox_Spotify
- BRAND:
- McDonald's
- AGENCY:
- TBWA\Chiat\Day New York
Cash_Bitcoin
- BRAND:
- McDonald's
- AGENCY:
- TBWA\Chiat\Day New York
Whopper-Egg
- BRAND:
- Burger King
- AGENCY:
- Freundliche Grüsse GmbH
50 Years of Big Mac
- BRAND:
- McDonald's
- AGENCY:
- TBWA\Chiat\Day New York
Celebrating 50 years of Big Mac
- BRAND:
- McDonald's
- AGENCY:
- TBWA\Switzerland AG
Camera / Snapchat
- BRAND:
- McDonald's
- AGENCY:
- TBWA\Switzerland AG
FRIES
- BRAND:
- McDonald's
- AGENCY:
- TBWA\Switzerland AG