Layne Steele Paddon
Account Director at Energy BBDO
Chicago, United States
TitleAltoids Enriques' Tin
BriefAltoids’ distinctive tin cases have become a part of pop culture. When the mints are gone, people love to reuse them to protect personal treasures. You never know what you might find inside. In fact, the Internet is filled with photos documenting how people repurpose their tins. Altoids also has a long tradition of print ads playing off the notion of “Curious,” portraying peculiar characters in a characteristically funny and absurd tone.So we combined these traditions in our most recent campaign for Altoids, and titled it, “The Curious Afterlife of a Tin.”
Agency
Campaign Esther's Tin
Advertiser Wm Wrigley Jr. Co.
Brand Altoids

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Media Type Print
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