Maria Jazhal
Chief Operating Officer (COO) at HOY by Havas
Buenos Aires, Argentina
TitlePerspectives (2mn)
BriefIdea:We decided to show the issue from two different points of view at the same time, using a resourcethat allows us to know the story behind all that small warnings.An interactive fully synchronized double-sided film, developed specially for mobiles, that place users in the shoes of a victim of cyberbullying with just turning the screen 180º, helping them to uncover the actual reasons behind that suffering.Insight:In Argentina 6 out of 10 high school students were victims of cyberbullying. This country ranks high among the countries facing this issue, triggering more and more serious disorders in children.Adults tend to trivialize this without paying attention to the signals.
Agency
Campaign Perspectives
Advertiser Movistar
Brand Movistar

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PostedNovember 2018
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
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