| Title | Tug of Hope |
| Agency | FCB Mexico City |
| Campaign | Tug of Hope |
| Advertiser | Papalote Museo Del Nino |
| Brand | Papalote Museo Del Nino |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Tagline (original language) | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Creative Vice President | Hu....to P...r Subscribers Only |
| Creative Director | ..a N....ga Subscribers Only |
| Creative Director | D...d M...na Subscribers Only |
| Creative Director | J...o Gu....ro Subscribers Only |
| Creative Director | A....ín P....la Subscribers Only |
| Copywriter | P...o G...ia Subscribers Only |
| Account Director | E...ia C..z Subscribers Only |
| Creative Director | E...r Ro....ue Subscribers Only |