Vilnius - "Where?"

Bechtle & Milzarajs

Bechtle & Milzarajs Vilnius, Lithuania

Awards

890

Brand: Vilnius
Country: Lithuania

Advertiser: Go Vilnius

Title	Where?
Brief	Recent research showed that less than 5% of the people in Western Europe know where Vilnius is located. Let alone the rest of the World. So, it's a city desperate for awareness.So, we decided to do what a local would do: to embrace the fact of being a lesser-known destination, and to laugh about it with everyone.For this, we released a video online, in which we see people on the streets of Berlin being asked if they knew where Vilnius was. Their answers, as expected, were all wrong. But, instead of trying to correct them, we decided just to play along.We also released outdoors in many of our target countries (England, Germany, Israel, Italy, etc.), and ads in different magazines in the region.All these pieces directed the people to our web page, whereisvilnius.com, where people could guess on the map where Vilnius is, and share their wrong answers, and also see the reasons why Vilnius is amazing, which they can also share to win the chance of winning a ticket to Vilnius.
Agency	Bechtle & Milzarajs
Campaign	Wherever
Advertiser	Go Vilnius
Brand	Vilnius
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Media Type	Web Film
Length	131 seconds
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Creative Director	A....io B....le Subscribers Only
Art Director	U...us M...ta Subscribers Only
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