Veronica Dal Cortivo
Copywriter at Wunderman Thompson
Milan, Italy
TitleBecause you never know
BriefA dad has a simple task: get his son ready for school. But he manages to wreck the kid’s fancy dress outfit, burn his toast and set off the sprinkler. To top it all, once he’s dropped the kid off, an old lady rear-ends his car. He arrives at work in a foul mood, and we see that he’s the boss. Just after he’s slammed his door, a colleague arrives, ready to ask for that pay rise…Dr. Giorgini’s natural brain booster. You never know when you’ll need it.
Agency
Campaign Because you never know
Advertiser Dr. Giorigini
Brand Dr. Giorgini

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Media Type Web Film
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Executive Creative Director Fe....co P..e Subscribers Only
Creative Director A...ea Ja.....no Subscribers Only
Art Director Al.....dro D..e Subscribers Only
Copywriter Ve....ca ..l C....vo Subscribers Only
Executive Producer Pe.....lo S...a Subscribers Only
Director of Photography (DOP) L...i Ma.....cci Subscribers Only
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