Gravity Daze 2 - "Gravity Cat"

Tohokushinsha Film Corporation

Tohokushinsha Film Corporation Tokyo, Japan

Awards

8419

Brand: Gravity Daze 2
Country: Japan

Advertiser: Sony Interactive Entertainment Inc.

Title	Gravity Cat
Brief	To communicate the fun of gravity changes, we made a live-action film which features a girl and her cat freely running across the walls and ceiling in the real world.Because a cat is the main character’s sidekick in the game, and cat videos are immensely popular on the internet, we decided to feature a cat to generate buzz for the film.We tackled challenging visual expressions, including one-cut takes, POV filming, animal takes, and gravity changes. We made it as realistic as possible to get viewers questioning/wondering how it was made, and to give it the wow factor.The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.”
Agency	Tohokushinsha Film Corporation
Campaign	Gravity Daze 2
Advertiser	Sony Interactive Entertainment Inc.
Brand	Gravity Daze 2
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Posted	November 2017
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television
Creative Director	Y..a O....ma Subscribers Only
Planner Director	Y...ke A...ai Subscribers Only
Planner Director	K...a T...wa Subscribers Only
Planner Director	Y..i Y...i Subscribers Only
Account Executive	K...mi W..a Subscribers Only
Account Executive	M...o H....hi Subscribers Only
Production Company	Toh.......sha F..m Co......ion Subscribers Only
Producer	T....hi ..o Subscribers Only
Producer	T....ya Su....ra Subscribers Only
Production Manager	T...ya O...a Subscribers Only
Director	S..w Ya.....awa Subscribers Only
Cinematography	R...en O....ra Subscribers Only
Lighting Director / Lighting	At.....hi U..o Subscribers Only
Set Design	Y...ko Ku......shi Subscribers Only
Art Production Director	Sh....ke O....ni Subscribers Only
Offline Editing	E...ko K...ra Subscribers Only
Offline Editing	H...ko T...ta Subscribers Only
Online lead	K....hi S...i Subscribers Only
Sound Designer	E...o A...i Subscribers Only